![]() ![]() Children can create robots out of various reused and sustainable materials, including sweets, beads, coffee cups, electronic devices, straws, ping-pong paddles and pencils, all available in a multitude of colours and options. In a practical sense, this means that the new robot workshop offers imaginative, creative and fun parts that can be found anywhere in a child’s surroundings – not just in a tool shed. Using their collective experience from the past four years, along with the newly developed guidelines on creating unisex digital toys, the Toca Boca team applied this design process to Toca Robot Lab to create an appealing gender neutral app. Following the examination of its existing apps, Toca Boca has now defined an official tailored gender neutrality process, by which it will design all of its future products, taking into account everything from character design, colour choice, and language used to describe the product, to how characters react within the app in terms of active or passive behaviour. The original product also cemented an inherently grown-up view of what a robot is, and as such, the app offered kids very traditional material. Having undertaken an internal study of its existing products with gender analysts and experts, Toca Boca realised that Toca Robot Lab, although a popular toy with more than 750,000 downloads, actually had many of the conventional ‘boyish’ attributes traditionally associated with robots. ![]() The newly redesigned Toca Robot Lab launched on the App Store on 25th September 2014. Toca Boca (the Swedish play studio with over 70 million app downloads to date, has redesigned and relaunched Toca Robot Lab (originally released in 2011) to bring it into line with the gender-neutral design ethic that has proved so popular within its other digital toys. ![]()
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